Tuesday, May 2nd



Name: Janine Faber, Med, RD, LD

Agency: Meijer Healthy Living Program

Type of program/funding: 


Community events - health fairs, expos, presentations, cooking demos
In-store events - disease management, taste of Meijer
Media - reoccurring radio and TV spots ($10 meals), social media
Publications - Healthy Living Naturally Magazine

Funded by sponsorships (different companies promote different products) under their marketing and promotion branch.



Purpose/mission: The goal of the Meijer Healthy Living program is to increase sales and promote customer loyalty by creating and communicating health solutions and product knowledge to shoppers.   

Role of nutrition professional: There are a number of different registered dietitians on staff.  They all bring a little different experience to the program.  For example, one member has an exercise background so she is able to bring some of the physical fitness information.  There is another member who has a history in grocery stores.  They have created a team that is very well-rounded.